<b>Champlain</b> Marketing Prof on JCPenney Price Plan | <b>Champlain</b> <b>...</b>
Published February 7, 2012
"I look at it more as a deliberate attempt to capture a greater market share, not as a Hail Mary, we're really in trouble," said Megan Frenzen, a marketing professor at Champlain College. She says the move is bold for a store ...
